* The keyword frequencies suggested below are based on the number of times ANY of the words in your keyword phrase "Online web site promotions" appear on the page, DIVIDED by the number of words in the phrase.

• A keyword prominence of at least 62% is suggested for the Link Text area. Your prominence is 60.0% right now so you might consider increasing your prominence in the Link Text.
• A word count from 200 to 239 is suggested for the Body Text area. Your word count is 335 right now so you might consider decreasing your word count in the Body Text.
• A total word count from 287 to 297 is suggested for the page as a whole. Your total word count is 443 now, so you might consider decreasing your word count.

 

• Try to use one of the words of your Keyword phrase more often than the other words in the phrase. In other words, each word of the phrase should not be repeated exactly the same number of times on the page.
• In general, home pages will rank higher than sub-pages, all other things being equal. Therefore, if you are looking for an additional advantage, consider purchasing additional domains named after the most important Keywords you wish to optimize, and then optimize the home page for each domain for a different Keyword. A home page is defined as a page name with the root ending in "home.", "index.", or "default." such as "index.htm", "default.asp", or "myhome.html". For example, an ideal Url would be "http://www.mykeyword.com/index.htm". To check the availability of a domain or to purchase a domain name, click here.

 

• IMPORTANT: As of December 4th, 1999 up to 67 character domain names can now be purchased versus 23 character domains. This can significantly increase the number of Keywords you can include in a domain name and thereby increase your rankings for those Keywords. Click here to learn more. To check the availability of a domain or to purchase a domain name, click here.
• WebCrawler and Excite both use very similar scoring systems. Therefore, pages that rank well on Excite will likely do well on WebCrawler if submitted there. However, WebCrawler is thought to maintain a smaller version of the Excite database, so keeping a lot of pages indexed in WebCrawler can be more difficult.
• Your ranking and the ranking of other sites may be influenced by the link "popularity" of the site. This is determined by how many OTHER Web sites link to your own. The more sites that you can get to link to you, the better!
  [View Main Page Popularity]
• Page popularity on Excite has a big influence on your ranking, along with WHERE these links come from and HOW they are linked to your site. Click here for further details.
• You may be able to improve your ranking on this search engine if you can obtain a review of your site by Excite. Click here for information.
• Obtaining a domain name with your Keyword in it may significantly affect your score on Excite. Including the Keyword in a sub-directory name or page name can also help, although not as much. Separate multiple words by dashes, underscores, or slashes in the case of sub-directories. Consider purchasing a secondary domain name for this purpose if ranking well on Excite is important to you. To check the availability of a domain or to purchase a domain name, click here.
• In general for Excite, the higher the frequency of Keywords on a page, the better. Therefore, lengthy pages with the Keyword repeated many times in different places in the document can improve your ranking. This rule may be more true for single Keywords than for multi-word phrases.
• Pages which consist mostly of lots of links with Keywords in some or all of them, along with little other text on the page, often do well. Pages with lots of words and links with Keywords can also do well.
• Along with using your Keyword at the top of the page, you might consider using your Keyword at least once near the bottom of your page in the Body area. This can help convey an overall "theme" to the page and may improve your score. Click here to learn why. Only make this change if it doesn't conflict with the current recommended prominence suggestion.
• Since plurals are not recognized as being synonymous by Excite, try to use the plural form of the Keyword in addition to the singular form when possible to capture more potential traffic.
• For additional help in improving your rankings, click here, or see the Page Analysis.
• If you have any comments, suggestions, or questions about the above advice, e-mail us at help@webposition.com.